![]() ![]() It’s what Google scans first in evaluating your site’s relevance to a search.įirst off, make sure your event name matches your domain. Your event name is the most valuable keyword of them all. Plant popular keywords where they matter most Now that we know what Google looks for (relevance and authority), here’s how to optimise for both. For example, Eventbrite is the most linked-to event discovery site on the planet, giving our pages more “authority” than digital veterans, like eBay. The more “trusted” websites linking to your own site, the higher your SEO ranking and search performance. Gain the trust of others to establish your authority.But it also demotes websites that abuse keywords, so don’t use too many on your listing page. Google judges your relevance to a search based on keyword matches. Use relevant key terms without going overboard. ![]() And the higher your rank, the higher your website appears on its results page and the more likely people are to see and click.īut wait - what do we mean by “relevance” and “authority”? Here’s a quick definition for both: ![]() But what is SEO exactly? Google - the world’s most popular search engine - ranks your website by “relevance” and “authority” in its search results. The art that goes into showing up in search results is called SEO, or search engine optimisation. More than 9 in 10 online experiences begin with a search. ![]()
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